Overview

The client is a global F&B company with 25,000+ stores in 50+ countries.
They want to improve their social presence and brand perception amongst the millennials.

Problem Statment

Track the social presence across the developing markets and improve the brand perception amongst the millennials.

Solutions

• Extract and cleanse raw data and text messages from top
5 social media platforms
• Track new Product Launch Campaigns (social media
campaigns), study the Millennials Behaviors and seek
business insights
• Build Performance Dashboards to drive management
decisions

Business Impact

  • 5% Increase in revenues thru social media platforms by redesigning the product launch campaigns
  • 12% Reduction in Social Media spends by targeting the right demographics, markets and products